This week’s episode welcomes business coach and Founder of LITA Coaching, Anita Larsen. Join Arif Khan as he speaks to Anita about the trap of competing on price, specializing in a niche, building culture, and much more. They also speak about a very common problem: clients who are convinced they need one thing, but really need another. “You get hired for a certain marketing project, but you could make it so much more successful if the other areas of the business were fixed.”